The target audience of action movies are generally kids aged 15-40. This is because the younger generation is the one that typically likes the adrenaline rush they get from action movies. The target audience is very important when making a movie opening because you need to incorporate things that the target audience enjoys. In my case for action movies, the general target audience is 15-40, so I am going to need to create something that grabs the attention of people in that age group. Another sub-genre I was considering doing was Spy action film which also has a target audience of 15-40, so there are certain elements I need to incorporate to fit my audience. The most important adrenaline booster in action movies are stunts and action sequences like car chases, since I am doing a movie opening, I do not need to incorporate those major action sequences. I can use smaller action like a small fight or a gunshot, but more importantly I need to find a way to make an opening that shows that in the film there will be action sequences. The dialogue and camera shots in my film are going to have to hint at adrenaline boosting scenes further down in the film.
Thursday, February 18, 2021
Target Audience and Representation
Tuesday, February 16, 2021
Action movie film openings
Action movies are movies where people are going in to watch expecting to be entertained. A good action movie opening must have something interesting right away, something that makes the viewer want to stay. There has to be some sort of plot, where the viewer is asking what happens next without giving away too much of the movie. Another essential part of an action movie opening is the fact that there does not have to action, the opening is setting up for the climax which is where all the action should be. The opening should merely set up the action not necessarily include it. This is perfect for me, because I can create an opening that does not need action which I can do even with my limited capabilities. Another essential part of an opening is to introduce the main character and make the audience want to find out what happens to him and root for him, otherwise they will get disinterested from the start.
Examples
Monday, February 15, 2021
Action introductory research
At this point, I have decided I want to do some sort of action movie. It took me a lot of deliberation but after running through some basic plots I decided given the circumstances, an action movie would be the best way for me to move forward. Action is a very encompassing genre with many sub genres like sci-fi, superhero, spy, martial arts, disaster and many more. Obviously given the circumstances as well as the resources on hand any movie involving superhero's or sci-fi is likely ruled out. As of right now I think a movie opening to a spy action film would be best or a combination of a spy and buddy cop action film. The first step is to research.
In general action films are films that are usually very fast-paced, high energy and have many stunts. This comes into play usually in the thick of the plot of an action film, so I do not really have to worry about stunts since I am doing a film opening where I am most likely going to only be introducing the conflict. The fast-paced movie is meant to stimulate the senses of an audience and boost their adrenaline.
OVERVIEW
As stated before, action movies are very encompassing so this leads to the fact that the genre can have many different types of plots and conflicts. Usually their are five plots in action movies: Escape, assassination, revenge, oppression and kidnap. An escape movie plot is usually where a main character is trapped in some sort of location and has to break free like in Die Hard. An assassination plot where the main character has to track down the villain and kill or capture him like in Hitman. A revenge plot is where something happens in the main character early in the film like their loved one is killed or kidnapped and they spend the rest of the movie trying to get back at that person who caused their pain like in John Wick. An oppression plot is where a group of people is under the rule of more powerful people and they have to fight to escape that rule like in Avatar. A kidnapping plot is when either the main character is kidnapped or someone they know is kidnapped and they have to either escape being kidnapped or they have to save the person who has kidnapped like in Taken. The most important thing for me is to pick a plot that allows me to be creative and create something I like while also within the limits of my capabilities and the extra limits set by COVID.
The most common aspect of all action movie plots is the necessity for very fast-paced scenes that boosts adrenaline. These scenes are very important and to create them directors and their crew use many techniques to achieve this. Without these techniques, an action movie would not be successful and would not be a good product. When I create my film opening I will focus on using these techniques to create my film.
The editing in action movies is unique and is one of the major reasons why action movies seem so fast-paced. Firstly, during a fight scene or car chase, there are usually many cuts that are quick and show different angles of the conflict occurring. These quick cuts helps to further encapsulate the chaos that is going on. This helps to build-up excitement and tension during the fight which boosts adrenaline. Speed ramping which is when shots are sped up or slowed down is also another technique used that builds up tension and excitement.
Saturday, February 13, 2021
Genre preliminary discussion
This is the first post of my project. I have already run into my first issue of choosing a genre for my film opening. Obviously, just by virtue of being a high school student I am limited in my ability to make a movie opening, further complicating matters is the COVID situation. I have no siblings and the obviously due to COVID, I do not want to ask too many people for help with my filming, so I am going to need to fund a genre that not only uses limited amount of people, but also a limited setting because I do not want to go to many places. Right now, I am torn between an action movie and a horror movie. I feel like the opening for either of those movies can be limited to one or two settings and can be fit to accommodate fewer actors than other genre's might.
I think there are benefits to both. A horror movie would only need one setting and I can create an opening where whatever horror monster I come up with claims its first victim and the audience will be introduced to the horror movie. On the other end, with an action movie, I can set up the setting and also use a limited amount of characters and in the opening I introduce the main character as well as introduce the audience to some of the plot. I feel like Horror would involve less setting and actors, but would take more expertise to make so after I research I think I can come up with an apt decision.
Moreover, when deciding between these two genres I am going to have to consider is capability and the products I have. Is it possible for me to create an effective horror movie without the high tech instruments movie makers use? The same question goes for action movies too. The first thing I am going to do is research other low budget films and see which methods are plausible given the equipment I have. This will be the biggest deciding factor in me picking one genre over the other. Moreover, I will need to look around my town to see if there are any parks or streets where I can film in an atmosphere that would fit the plot of my movie. If I cannot find a dark and gloomy place, then maybe horror is not the way to go. It is an interesting question, but one I am looking forward to answering in the coming weeks through my research.
Friday, February 12, 2021
First Aice Media Project Post
This project is very unique even compared to any project we did in class. For starters, due to the fact that our class was online the whole time, I did not make any new friends or acquaintances with whom I could film with. I am going to have to do this project alone, which is different than any other project this year. Moreover, this project is a combination of all the projects we have done. We did a project where we had to create an entire atmosphere using only Foley sounds, something this movie opening is going to need to have. We also did a project creating a music video, which basically made us create an atmosphere without any character dialogue. This project in essence combines the two projects into one project, except this project is worth a lot more points.
I anticipate this project to take a lot of creativity and be much harder than any other project I have down. There are so many factors I need to consider and COVID makes it a little harder. I think that with enough research and being on schedule will give me a product that I like. I think that with enough planning an preparation I can make a piece I am happy with. The blog is also an interesting portion of this project that I have never did anything like before. I think it is good and will help me in the planning process.
The biggest thing I learned from the other projects we did in this class is the importance of planning and how much easier it makes the rest of the project. I normally did not plan in other classes and even after the first couple projects I did not plan. However, eventually after the first couple of projects I learned to plan and on the music video project, the shot list my group created helped immensely with the filming process. The biggest takeaway I took away from the projects we did in the class was the importance of planning and that is the one thing I want to inculcate in this project.
Friday, February 5, 2021
Music Marketing Blog Post #2
The project was very smooth in all stages. First before doing anything, we had to pick out a song. All the group members decided on Mountain at My Gates after listening to it. We all decided based on the assignment, the lyrics of the song would allow us to be most creative. Next up we had to research the marketing strategy of other bands or artists, so we picked 4 that were all in the rock genre. There were 8 total rows we had to fill, so each person was assigned 2 rows.
Next, we had to start the filming process. The most important process in filming is the planning. We first came up with a storyline and then within two class periods we discussed what shots were best for this storyline. We all chimed in and took the best ideas and made a document of shot lists. One member of our group who was the best artist used to shot list to come up with a storyboard which further helped to film the video.
Next we had to film the video. We decided it would be easiest if one person gathered everyone they were in contact with and filmed the video due to COVID. The video filming date was set, however the work of the PowerPoint was still left to be done. There were 5 requirements listed, so we each person got 1 requirement and one person got 2 requirements. We created a Google slides and everyone put down their requirements soon after. Their was some confusion on the first requirement and whether or not that referred to our band or case studies and after careful reading of the instructions around 10 times, we deemed it referred to case studies.
We all asked questions when needed and helped anyone who needed help. My aspect of the PowerPoint were the case studies and the samples. Everyone felt the best samples to do were social media account and merchandise, so I created new social media accounts on Twitter and Instagram and took screenshots to put on out PowerPoint. I used Wix to create the homepage of the band and used whatever pre made templates they had. The merch was made simply by pulling off a blank hoodie on Google and going to PowerPoint and pasting the logo our group made on top of it.
I learned a lot from this project. The first thing I learned was how to split a major media project in a way no one gets too stressed and this way ensures everything will go smoothly. I also learned how important planning is. The shot list and plot creation was very detailed which made it that much easier to film it. The planning of the PowerPoint also allowed everyone ample amounts of time to do their part. For the Cambridge Project, this is helpful because I will put more effort into the planning portion of the project instead of rushing into creation like I normally do for other subjects. Also, I learned that the less I procrastinate, the easier the project will be in the long run. Since, our group finished the planning and the division of work so quickly, I was able to space out my time spent on the project which made it less difficult and stressful.
Wednesday, January 20, 2021
Music Marketing Blog Post #1
The way my group and I brainstormed was we used our time in class to first discuss what song we wanted to use. We all listened to the four songs and immediately eliminated two. Between the other two, we weighed which ones would allow us to be more creative in making a story music video. After deliberation, we decided that the song that would have the best storyline was Mountain at My Gates. The next part was how we were going to split the second aspect of the project which was the media chart. This was easy as we split it in a way that would make it so that everyone has the same amount of work. To make sure all of us had the most recent and updated copy of a chart, we made a Google Doc and everyone worked on it there so we all had the information readily available.
Next came the process of creating a storyline and a shot list. We had a general idea of the storyline we wanted to do because we had come up with rough outlines of different stories during the song selection process, but during our time in class everyone was communicating through Microsoft Teams and we just kept on exchanging ideas till we found ones we liked. After we came up with the storyline of a person fighting their internal struggle, we had to come up with a shot list. The process for coming up with shot lists was relatively easy because we had the storyline in place so we just needed to discuss the proper shots needed to enhance and make our story have a meaning. We created another Google Doc and listed all the shots in order in the Google Doc as we were discussing them.
There were no challenges for me personally up to this point. We had ample amount of time in class to come up with a storyline and a shot list, so we did not have a need for much homework either. Everyone was responsive and did what we agreed to do with no complaints. The usage of Google Docs as well as the meetings we had in class helped all of us be in constant communication. However, this was just the planning process, I anticipate their to be more challenges when it comes time to film and edit the videos.
Movie Opening post
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