Music Marketing Blog Post #2

 The project was very smooth in all stages. First before doing anything, we had to pick out a song. All the group members decided on Mountain at My Gates after listening to it. We all decided based on the assignment, the lyrics of the song would allow us to be most creative. Next up we had to research the marketing strategy of other bands or artists, so we picked 4 that were all in the rock genre. There were 8 total rows we had to fill, so each person was assigned 2 rows.

Next, we had to start the filming process. The most important process in filming is the planning. We first came up with a storyline and then within two class periods we discussed what shots were best for this storyline. We all chimed in and took the best ideas and made a document of shot lists. One member of our group who was the best artist used to shot list to come up with a storyboard which further helped to film the video.

Next we had to film the video. We decided it would be easiest if one person gathered everyone they were in contact with and filmed the video due to COVID. The video filming date was set, however the work of the PowerPoint was still left to be done. There were 5 requirements listed, so we each person got 1 requirement and one person got 2 requirements. We created a Google slides and everyone put down their requirements soon after. Their was some confusion on the first requirement and whether or not that referred to our band or case studies and after careful reading of the instructions around 10 times, we deemed it referred to case studies. 

We all asked questions when needed and helped anyone who needed help. My aspect of the PowerPoint were the case studies and the samples. Everyone felt the best samples to do were social media account and merchandise, so I created new social media accounts on Twitter and Instagram and took screenshots to put on out PowerPoint. I used Wix to create the homepage of the band and used whatever pre made templates they had. The merch was made simply by pulling off a blank hoodie on Google and going to PowerPoint and pasting the logo our group made on top of it.

Eventually when the video was finished being edited we added that onto the slides and then we were ready to present. The presentation was the last part we needed to do. We went and it went pretty smoothly. Everyone presented the portions of the slide that they worked on and we decided we wanted to do bullet points with further elaboration during the presentation because reading directly off of a slide was a very monotonal and old thing to do. There was no real struggle in this problem as everyone did their work on time and did everything that they agreed to do, which is one of the main reasons it went so smooth. 

    I learned a lot from this project. The first thing I learned was how to split a major media project in a way no one gets too stressed and this way ensures everything will go smoothly. I also learned how important planning is. The shot list and plot creation was very detailed which made it that much easier to film it. The planning of the PowerPoint also allowed everyone ample amounts of time to do their part. For the Cambridge Project, this is helpful because I will put more effort into the planning portion of the project instead of rushing into creation like I normally do for other subjects. Also, I learned that the less I procrastinate, the easier the project will be in the long run. Since, our group finished the planning and the division of work so quickly, I was able to space out my time spent on the project which made it less difficult and stressful.