Representation Analysis
In the Tide ad, the mom is shown as stereotypical female and she is
dressed in pink with a very neat house. The mom talks about how it was bad that
her daughter's clothes were not ruined, because they were clothes that would
normally be worn by guys. Moreover, the daughter was trying to build a car
garage which is also something stereotypical of a male. The mom's obvious
disdain sends the wrong message towards females who want to wear clothes that
may be intended for men. The ad sends a negative message, making it seem like
it's wrong or bad to be a girl who is different and may like clothes or have
the interest of men. The axe ad also sends a wrong message to females but for
another reason. All the women in the ad are dressed in revealing clothing and are
very provocative. They are all chasing after a man which gives a wrong
impression that women can be sexualized. Moreover, the body and face of the
women reflects unrealistic body types which can make other women feel bad about
their own body or face.
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